Everyone gets the same wind.Most just drift.
Drifting means putting to sea unprepared. Strategy, design, development and SEO from one hand: we outfit your brand and launch it.
The name is no accident.
A 0.1-second improvement in load time lifts retail conversion by 8.4%.
53% of mobile visitors leave a site if the page takes longer than three seconds to load.
46.1% of users say they judge a site's credibility by how it looks, not by its content.
27% of organic clicks go to the first result; the third gets 10.4%.
75% of searchers never go beyond the first page.
Reaching a lead after thirty minutes instead of five makes contact roughly 100 times less likely.
Average first response time is 42 hours; 23% of companies never reply at all.
Of 433 audited companies, only 7% replied within five minutes; 55% took more than five working days.
A ship moves because hundreds of systems work in harmony. A good engine on its own does not make you seaworthy — and neither does it make your brand. However good your products or services are, if the website is built wrong, reaching the goals you imagined online is unlikely.
A visitor doesn't understand what you do on the first screen, and leaves. Search engines don't find you, and when they do they list you behind your competitors. A form is filled in and nobody sees it in time, because no system is connected to another. Taken one by one, none of these look fatal. Together they take the ship off course.
At Tersane we don't keep this to ourselves. Brands that come for a website only, or SEO only, are pulled into the dry dock first: we show the part below the waterline exactly as it is. Saying so is not always in our interest, but a decision made without knowing what is missing is not a decision.
What we do.
Website Design and Development
A conversion-ready site your marketing team can update without waiting on a developer. Multilingual support included.
- Platform selection (usually Webflow; WordPress, headless CMS, or custom build when the case calls for it)
- Design and development
- CMS setup and content architecture
- Multilingual structure
- Mobile responsiveness and speed optimization
- Post-launch CMS video training
Business Email and Google Workspace Setup
Business email and productivity infrastructure on Google. Maintenance, security patches and uptime are off your plate.
- Domain and DNS configuration
- User accounts and mailboxes
- Uninterrupted migration of existing email archives
- Security and access policies (2FA, device management)
- Gmail, Drive, Docs, Sheets, Meet, Calendar, Chat and Gemini AI
- Admin console video training
CRM Setup and Migration
A CRM your sales team will actually use. Migration from your existing system with zero data loss.
- Platform selection (HubSpot, Pipedrive, Zoho, Salesforce, Monday, Attio)
- Data migration from your current CRM (contacts, companies, open deals, notes, email history)
- Sales pipeline setup
- Automated task workflows
- Email and calendar integration
- Reporting dashboards
- Team-specific video training
System Integration and Workflow Automation
Data flow between systems, automation of repetitive work, AI-powered workflows. Scope is defined by your existing infrastructure.
- Integration across forms, CRM, email and payment systems
- Connection to internal systems (ERP, accounting, inventory)
- AI-powered request classification, routing and response flows
- Notification and follow-up automation
- Post-setup video training
Analytics Setup and Reporting
We set up the measurement stack, verify it works, and deliver the report at the intervals we agree on.
- GA4 setup and event structure
- Google Tag Manager
- Search Console setup and site verification
- Conversion tracking and verification
- Server-side tracking (when required)
- Performance report delivered at agreed intervals
Search and AI Answer Engine Optimization
Content and technical infrastructure for classic search and AI answer engines (AI Overviews, ChatGPT, Perplexity). Runs on three-month plans; measurable results typically appear at the end of the first quarter.
- Technical SEO (sitemap, structured data, URL architecture)
- Keyword research and content planning
- On-page optimization
- Content structuring for AEO
- SEO articles and blog writing in Turkish, English and Arabic (human editors, no AI in the loop)
- Backlink strategy
- Quarterly performance report
Google Ads Campaign Management
Search, Performance Max and remarketing campaigns. Runs on three-month plans; campaigns don't go live until conversion tracking is verified.
- Account setup and conversion tracking verification
- Keyword and targeting strategy
- Ad copy and creative assets
- Campaign management and optimization
- A/B testing
- Quarterly performance report
Social Media Content and Management
Content production and community management aligned with your brand voice. Runs on three-month plans.
- Platform selection and strategy (Instagram, LinkedIn, X, TikTok, YouTube)
- Content calendar and production
- Visuals and short-form video (Reels, Shorts, TikTok)
- Copywriting and publishing
- Community management (comments, DMs, engagement tracking)
- Quarterly performance report
Photo, Video and CGI Production
Production crew available across Türkiye.
- Product and location photography
- Corporate and commercial films
- Short-form social video
- CGI and product visualization
- Post-production (editing, color, sound)
- Director, DOP and crew selection
Translation and Localization
Human translation between Turkish, English and Arabic. No AI in the loop.
- Website and marketing copy
- Product descriptions and catalogs
- Corporate documents
- Social media and ad copy
- Cultural localization (adaptation, tone, idiom)
- Bilingual editor review
Selected work out of the yard.
A selection of projects we designed and launched for brands across industries.
Frequently askedquestions.
If you can't find what you're looking for, ask us on the call.
Why do you mostly build on Webflow?
On Webflow your marketing team can update pages, content and campaign landing pages without waiting on a developer. Hosting, security and speed come built into the platform. When the case calls for it, we also build on WordPress, a headless CMS, or from scratch.
Can I hire you for a single service?
Yes. We also work on website-only or SEO-only projects. We first show you where things stand as they are, then decide together what to do.
When will we see SEO results?
SEO and AEO run on three-month plans. Measurable results typically appear at the end of the first quarter.
When do Google Ads campaigns go live?
We don't launch campaigns until conversion tracking is verified. The account and measurement are set up first, then campaigns go live.
What happens to our existing CRM and email data?
Contacts, companies, open deals, notes and email history move to the new CRM with zero data loss. In a Google Workspace migration, your email archive is transferred without interruption.
Can we run the systems ourselves once the project is done?
Yes. After every setup we prepare a video training set for your team. The goal is for you to run your own systems, not to depend on us.
Do you use AI for translation or content writing?
No. Turkish, English and Arabic translations are done by human translators and reviewed by a bilingual editor. SEO articles are written with human editors too.
How do we get started?
With a free 30-minute discovery call. We look at where you are and propose a clear course.
Ready tohit the water?
In a free 30-minute discovery call we review where you are and propose a clear course.